In this session...
2024 marks an inflection point for marketing. The good news is that a new wave of AI tools are available to help you take advantage of this moment across your measurement, media, and creative. They all offer marketers fresh opportunities to win new business, and build stronger customer relationships based on trust and mutual value. Our conversation will explore how leading marketers at Vodafone, Odeon, and Cadbury are driving effectiveness, growth, and reach with AI in 2024.
What You'll Learn from This Session...
- Changes to the business landscape in 2024, and the opportunity this presents
- How to put AI to work for you, so you can take advantage of the opportunities this moment offers
- Learn how AI is being put to use within live campaigns
