Maatin Adewunmi

An award-winning entrepreneur and Forbes 30 Under 30 honoree, Maatin is a co-founder of Loud Parade the premier music creative agency and sonic branding agency. Making bespoke compositions for brands and creative agencies across all platforms, Loud Parade has had over 8 billion views on Tiktok for their campaigns and Maatin has worked with the likes of Fenty, Samsung, Sour Patch Kids, JBL, JD, WPP and Havas amongst others

Maatin also has a masters in Behavioural Science, which he leverages alongside an AI tool which can test the emotional resonance of sounds and music
for sonic branding projects for brands.

Working at the intersection of psychology and music, Loud Parade are able to create sonic identities which match a brand’s aspirational brand personality bringing objectivity to the normally subjective world of music in advertising