Tracks Venues

In this session...

In an ever-evolving cultural landscape, brands must stay attuned to the latest trends to resonate authentically with their audience. Join us as we explore the dynamic relationship between music, culture, and branding. Discover how marketers leverage music as a cultural conduit, integrating it into their strategies. From viral sensations to enduring classics, we'll delve into case studies and best practices, uncovering how brands can harmonise with the pulse of society, forging genuine connections that stand the test of time.

Award Winning music creative agency Loud Parade give you an immersive exploration into the symbiotic relationship between music, culture, and branding. In today's fast-paced world, staying relevant means more than just following trends—it means understanding the heartbeat of society and youth culture which is music.

Through insightful case studies and expert analysis, we'll uncover the power of music as a cultural touchstone for brands.

Learn how to authentically integrate music into your brand strategy, forging meaningful connections with your audience.

Discover how to navigate the ever-changing landscape of trends, ensuring your brand remains in perfect harmony with the culture. View Less

What You'll Learn from This Session...

  1. The benefits of using music and music creators for your advertising campaigns
  2. The do's and don't of music licensing for brands
  3. The importance and power of audio as the next big trend in advertising
  4. The rise of Generative AI in music and advertising

Presented with


Speakers

Rahmon Agbaje Co-Founder Loud Parade
Maatin Adewunmi Co-Founder Loud Parade

Event Details

Event Type Session