Caroline Hirons

From the shop floor to CEO, Caroline Hirons has been referred to as ‘arguably the most important figure in British beauty’*. Launching her blog back in 2010, she quickly amassed the adoration of millions across her social network. Caroline has proven that when she recommends a product or collaborates with a brand, sales spike and sell out. She quite literally creates a retail stampede and can change the fortune of a business overnight.

Multi-award winning, Caroline’s success comes from honest and science-backed knowledge, and she’s utilised that to launch her own brand, which includes her Limited-Edition Kits of recommended products which sell out in hours as well as the Skin Rocks brand, which consists of the award winning skincare line and app.