Tracks Venues

In this session...

Welcome to the Always-On Creator Revolution. Hosted by tech-powered influencer agency Kyra, our Co-Founder and CEO, Devran Amaratunga Karaca, sits down alongside an esteemed panel of brand leaders to get down to business. We’re unpacking why fleeting creator marketing efforts fall short and why today's brands must embrace an always-on strategy. Not sure how to adopt one? We’ll discuss tips on how to rethink your approach, so your brand can create in real-time, just as swiftly as the pace of social media

Now’s the time for brands to step into the forefront of creator marketing innovation. Join us as we host an engaging panel that dissects why sporadic marketing activations aren't enough to make a lasting impact in today's fast-paced digital landscape. Instead, we'll explore the necessity of adopting an always-on mindset, where brands seamlessly integrate into the online conversation and, even better, do it in real time.

By embracing this approach, brands can transcend the traditional boundaries of marketing, becoming actual, relatable, humanized entities that resonate with consumers — especially the coveted Gen Z’ers. We’ll touch on real-world examples, and uncover the strategies and tools needed to thrive in the era of the always-on creator world, in the process, showing brands that authenticity and timeliness are your keys to winning the social race. Don't miss out on this opportunity to level up your marketing approach and drive tangible ROI in the process! View Less

What You'll Learn from This Session...

  1. Always-on is the new campaign ‘tentpole.’
  2. Interacting with trends makes brands feel more human to young consumers.
  3. Real-time data, insights, and social listening are your path to winning the always-on race.
  4. Forget what you know about ‘traditional’ creator marketing. It’s a new ballgame now that consumers lead the discourse, not brands.

Presented with


Speakers

Dan Elton Chief Customer Officer ASOS
Devran Amaratunga Karaca Chief Executive Officer Kyra
Caroline Hirons Founder Skin Rocks
Meagan Kirkpatrick Vice President, Brand, Social Media & Communications Picsart

Event Details

Event Type Session