Tati Lindenberg

Ad Age Leading Woman in Advertising; Cannes, Effies, and WARC winner; 20 years of experience in FMCG - Tati Lindenberg leads Dirt Is Good – a €4.3bn business, the world’s largest laundry brand, the 3rd biggest brand at Unilever, present in 50 markets and 0.5bn households.

Tati heads Dirt Is Good’s global masterbrand, equity, design, and innovation programmes, and is leading the DIG brands to new heights. For it's 20th year, Tati is steering DIG's purpose-led ethos into the realm of sport, so its best-in-class products can unlock superior performance and value.

Tati has worked in a wide range of Marketing and Consumer Insights roles, for both Home and Personal Care. In Brazil, she led the Home Care value brands business, making laundry products accessible to millions of low-income consumers across Latin America. In India and the Netherlands, Tati headed the Consumer Insights dept., where she designed and implemented a Strategic Insight Plan for the Unilever Sustainability Plan.