In this session...
n this session, we will explore the history of the Dirt Is Good brand, with the VP of Marketing, Tati Lindenberg, as a case study in excellence when it comes to brands that have demonstrated adaptability and resilience. DIG continues to evolve with the times, using powerful and purposeful creativity to ensure that its core identity and founding purpose remain clear and true to audiences.
What You'll Learn from This Session...
- How you can continue to establish a brand’s legacy whilst maintaining relevance.
- Converting challenges into opportunities, proving the brand's resilience and meeting evolving consumer needs.
- The important role brand partners play in demonstrating and strengthening a brand's audience connection.
