Nick Ashley

As Client Development Director, Nick is charged with driving forward Tesco's retail media offer in this rapidly evolving segment of the market.

He leads a diverse team boasting specialists in strategy, planning, agency and business development.

Before taking up this role, Nick was Head of Media at Tesco, playing a pivotal role in the brand’s turnaround. During his five years with Tesco, he led the team to Grand Prix successes at Cannes and the IPA Effectiveness Awards. 

Nick spent the bulk of his earlier career in leadership and planning roles at WPP, spearheading campaigns for clients such as Nike, Facebook, ITV, Heineken, News UK, Argos, Dyson and TK Maxx.