In this session...
Brand legacy but with short-term ROI! This is a tall ask for any CMO in today's turbulent world. Learn from the CMOs who've figured out how to win with foresight and tap into fast-paced culture AND future bets.
What You'll Learn from This Session...
- The Nouvelle Vague of Foresight led Brands – new approach = new transformational outcomes
- Delivering focus and diversification all at once. The choice of ‘House of Brands’ vs Branded House in 2024
- Lifestyle, culture & premium futures – a potent recipe for customer closeness
