In this session...
Advertising has often been regarded as one of the most exciting industries to work in.
But is this still the case? Or are future generations cautious at the thought of fuelling consumption at a time when we’re seeing potentially irreversible changes happening to our planet?
The Institute of Practitioners in Advertising have commissioned a unique piece of research, that looks at how climate anxiety is impacting our industry’s talent pool. Join us to hear the results and the implications for the future of our industry.
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It comes as no surprise that future generations are worried about climate change, but if they feel powerless to limit its harm, they could be vulnerable to ‘climate anxiety.’
Is climate anxiety a myth, or is it a fundamental issue that will impact not only the brands young people buy but also the talent who choose to work in the industry?
Crucially, will people continue to be proud to be part of this industry or will they look elsewhere?
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What You'll Learn from This Session...
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