In this session...
As we enter another incredible summer of sports and entertainment, advertisers are placing significant emphasis on sponsorship. We’ll talk to some big hitters about the importance these events have on their wider media and marketing plans and discuss the impact on their brand and bottom line.
What You'll Learn from This Session...
- The growing importance of sports sponsorship.
- The impact of the summer of sport on media and marketing plans.
- The effect on brands and what they need to do to succeed.
