Leila Seith Hassan

Leila heads up the Data & Analytics practice at Digitas UK bringing her experience across a wide variety of clients including American Express, EE, IBM and British Airways. At Digitas, Leila leads her team to harness the power of data science and analytics to help organisations unlock value from data. Her team combines tried and tested methods such as segmentation web, social and media analytics and data strategy with new techniques made possible with enhanced technology such as Machine and Deep Learning and Natural Language Processing. She’s passionate about essential themes that organisations and businesses need to address, from diversity to the implementation of AI for good.