Michael joined Samsung in 2018 and since then has helped to deliver significant ecommerce growth each year through Samsung’s owned eStore, EPP and student websites. Aligning online & customer marketing strategies across search (paid and organic), affiliates, CRM (email, push and app), paid social, programmatic display and online video has allowed Samsung to maximise in-market and high propensity traffic through to Samsung.com, and ultimately has led to DTC now contributing 14% of overall business revenue in the UK.
Mike Durey Job Title Samsung Electronics UK Company HEAD OF MARKETING
