Vanna Bains

Vanna is a Strategic Account Director for EMEA & APAC at TransUnion, specialising in leveraging data-driven strategies to optimise marketing effectiveness and efficiency for various brands.

Before TransUnion, she spearheaded digital media transformation across 17 markets at Vodafone Group, where she championed transparency in digital media quality, brand suitability, and the in-house transition of biddable media. With her extensive experience, Vanna is a key influencer in crafting marketing and advertising strategies.