In this session...
The industry is undergoing a significant shift as it pivots away from third-party cookies and MAIDS, affecting both publishers’ and advertisers’ ability to address audiences. Will advertisers continue to be able to reach their audiences effectively? How will measurement and attribution work in a world without traditional identifiers? Will publishers be able to maintain the value of their inventory? Joanna Burton of ID5 will be joined by experts to discuss how the industry is readying itself for the change.
What You'll Learn from This Session...
- Learn what identity trailblazers in the industry are already doing.
- Find out how to make the most of the cookieless present.
- Learn how best to structure your identity strategy.
