Ollie Shayer

Ollie is a senior leader and expert in media (consumer and retail) and integrated marketing, with over 20 years of experience. Throughout his career, he has delivered exceptional results in the retail, travel, and FMCG industries across various regions, including the EU, US, LATAM, and APAC. Currently, he is the omni-media director at Boots UK, leading both the consumer media agenda and the retail media organisation - Boots Media Group.

Prior to this current role, he delivered eCommerce and media transformation for ECCO and global media strategies and activation for Booking.com, both of which were executed across large global markets with significant annual investments.