Pete Danks

As VP Product at Magnite, Pete Danks is responsible for the development and implementation of client solutions globally. He has over 20 years of experience working across the digital advertising industry, specialising in building products and leading teams.

Prior to Magnite, Danks founded and was CEO of Carbon, a DMP with unique revenue and contextual tools. Carbon was acquired by Magnite in 2022.

Earlier in his career Danks oversaw one of Google’s retail teams, managing a £100m portfolio of some of the UK’s largest retail and ecommerce businesses. He has also held senior marketing, management and commercial roles with brands including Yahoo!, Kelkoo, MOO.COM and Firebox, with digital agency experience prior to his client side roles.