In this session...
The way advertising is consumed and traded is fundamentally changing. Audiences move seamlessly across all screens and all streams while our industry prepares for a post-cookie world. Prepare yourself for the future by hearing from Pete Danks, VP Product, EMEA, who outlines the core changes you should anticipate. Pete will be joined in conversation by Zuzanna Gierlinska, Chief Growth Officer at GroupM Nexus.
What You'll Learn from This Session...
- Omnichannel advertising strategies.
- SPO
- Navigating the post-cookie world
- The role of the SSP
- Future trends
