Ben Wilkins

Ben Wilkins is a data driven marketing strategist. He’s spent almost 20 years using data to create better communications. He began his career working in media agencies (Mediacom and McCanns), then had almost a decade at WOOt Media as Head of Operations and Managing Director.

As Product Director of Skyrise he thinks about how privacy-first data can uncover audience insights that bring brands closer to customers. He is an advocate of greater transparency in the advertising ecosystem and encouraging marketers to explore macro-data sets to improve marketing effectiveness.

When he’s not at work you can find him cycling the streets of Manchester as a volunteer for Chorlton Bike Deliveries (CIC), or out walking with his wife and daughters.