In this session...
Join us for a panel discussion on how programmatic DOOH can unlock the power of contextual relevance at scale. Our expert speakers will explore the benefits of ‘Moment Targeting,’ the latest in DMO and DCO technology and the role of data insights in unlocking precise targeting capabilities. We'll also examine best practices for measuring brand lift and footfall traffic and how to drive real-world results through DOOH campaigns.
What You'll Learn from This Session...
- Learn how to capitalise on key moments in time with ‘Moment Targeting’ to truly revolutionise the contextual relevance of your DOOH ads.
- Understand how DMO/DCO are being used in DOOH to drive engagement.
- Explore best practices for measuring the impact of DOOH campaigns on brand lift and footfall traffic and how to optimise for real-world results.
