Tanja Grubner

Tanja is the Global Marketing and Communications Director of the Feminine Care Category at Essity and passionate about growing businesses by building brands with a purpose that are worthy being invited into culture. She believes in brand bravery, championing change and creative effectiveness. In her current role, she redefined the global brand positioning, disrupting the Feminine Care category forever. The taboo-breaking campaigns like #bloodnormal, Viva La Vulva, #wombstories, #painstories or #periodsomnia tackled toxic stereotypes around periods, vaginas and women’s bodies to create a new normal for woman+.

In the last 20 years, Tanja has lived across three continents, worked across a broad range of brands and FMCG categories in regional and global roles always having innovation, sustainability but above all the consumer in mind.