In this session...
In these increasingly turbulent times, people are looking for trust and security in the brands they buy and interact with. Enter a new super league of businesses.
Drawing on learnings from Interbrand’s 2022 Best Global Brands, join Interbrand, Allianz, LEGO and Essity to discuss the role of brand as a form of leadership and how this new super league of businesses has invested in exceptional brand experiences and set high standards of brand integrity to excel in delivering against consumer needs.
What You'll Learn from This Session...
- The role of brand as a form of leadership.
- A new super league of brands/businesses — how are they taking a stand for what’s right?
- How brands can build sustained meaning systems that can be applied in new categories and transcend existing services.
