In this session...
The fastest-growing media sector going into Covid was Out of Home (OOH) advertising. Then when the pandemic hit, OOH was hit more aggressively than all other categories as people were no longer out and about.
This segment showcases the leadership enacted by company and industry executives that kept teams motivated, agencies and brands involved, and, at the same time, did the important work to prepare the industry to emerge from global lockdowns.
What You'll Learn from This Session...
- How senior management motivated teams during the lockdowns.
- How communication was key during Covid for companies and clients.
- How senior management made preparations for coming out of lockdown.
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