In this session...
The marketing and media world is bubbling with innovation and creativity. But how do the journalists covering the sector make decisions on what to cover, and how can you persuade them your story is interesting enough to grab their attention?
Back by popular demand, Propeller Group turns the tables and puts journalists under the spotlight with a panel of senior editors facing interrogation.
This is a must-attend panel for PR and comms directors, agency leaders, tech entrepreneurs and anyone interested in how the media works.
What You'll Learn from This Session...
- What the media prioritise for editorial coverage.
- How to best shape a story for pitching to media.
- How best to engage with journalists.
