In this session...
Growing your brand requires adapting to the changing media landscape, but as the nascent CTV marketplace and audiences evolve, it's not obvious how one finds success or even what success looks like. Hear from pioneers in the CTV space as they share strategies to make this complex and fragmented streaming and digital space easy for you and your brands to navigate.
What You'll Learn from This Session...
- Highlight the importance of content versus the access point in regards to measurement.
- Solve to address ever changing viewing behaviour amongst diverse audiences.
- How to build a successful CTV strategy across an increasingly fragmented landscape.
