Mark McCafferty

Mark leads the UK and Global creative and experiential divisions at Hearst – Hearst Connect and HearstX. Hearst Connect is the creative solutions department who are responsible for driving a connection for advertisers across Hearst UK's 21 brands and across our raft of innovative product solutions. HearstX is the experiential division – focusing on delivering immersive physical and digital experiences for advertisers harnessing the power of Hearst brands. Before joining Hearst in 2019 – Mark was the Creative Strategy Director at Mail Metro Media for 4 years where he was responsible for driving creative solutions revenue as well as managing the Partnerships team.