In this session...
New technologies are changing the experiential landscape at a lightning pace and the pandemic has accelerated the adoption of virtual events, augmented reality and immersive digital experiences. As this new world takes shape, how are women engaging with and creating AR and VR? How can brands use these new platforms to better connect with audiences through experience?
Join Cosmopolitan UK Editor-in-Chief, Claire Hodgson, Hearst UK Executive Creative Director, Mark McCafferty and Epic Games’ Sallyann Houghton for a conversation about the next steps in experiential storytelling and how the metaverse – a place where the digital and physical converge – is opening up new opportunities for creativity and audience connection, particularly with young women.
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New technologies are changing the experiential landscape a lightning pace and the pandemic has accelerated the adoption of virtual events, augmented reality and immersive digital experiences. As this new world takes shape, how are women engaging with and creating AR and VR? How can brands use these new platforms to better connect with audiences through experience? Join Cosmopolitan UK Editor-in-Chief, Claire Hodgson, Hearst UK Executive Creative Director, Mark McCafferty and Epic Games’ Sallyann Houghton for a conversation about the next steps in experiential storytelling and how the metaverse – a place where the digital and physical converge – is opening up new opportunities for creativity and audience connection, particularly with young women.
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What You'll Learn from This Session...
- How iconic brands like Cosmopolitan (celebrating its 50th anniversary) have adapted to new technologies
- The metaverse from a female perspective
- The value of blending digital and physical experiences to connect with audiences
- How experience- digital and physical- positively affects brand impact
- How fashion and luxury brands are moving into the metaverse
