Sophia Bates

Sophia is a creative, data-driven strategist, serving as a Strategy Business Director within Spark Foundry. She’s a seasoned marketing professional with 12+ years’ experience working across entertainment, sport, finance, retail and food services. With a background in digital performance, Sophia has a deep understanding of the power of data to inform strategic thinking. This is combined with nearly ten years of delivering creative solutions for clients such as Edinburgh Fringe, Subway and Currys, with a particular focus on youth markets. These experiences have shaped her belief that data and creativity work best in tandem – influencing culture and driving business growth.