In this session...
Growing privacy regulations have marketers and media owners looking for new ways to reach and monetise audiences that are shopping online more than ever. Both groups are focused on gathering and scaling first-party data, as connecting directly can be a win-win for both parties. Delve into the commerce media trend with representatives from retail, agency and tech and see how advertisers and media owners are working together to bring richer experiences to consumers.
What You'll Learn from This Session...
- Understanding current challenges to first-party data strategy and how to best prepare for them
- Projections of what’s next for the future of Commerce Media
- Expert insights from retail, agency, and tech leaders on consumer experience in commerce media
