Ian Watson is the CEO of Unbound Group who are the driving force behind one of the UK’s most successful shoe brands, Hotter, targeting the 55+ age demographic. Hotter sells over 1 million pairs of shoes every year to 4 million customers globally. Ian is credited with having accelerated the company’s digital growth, and Hotter Shoes is now seen as a major player in the e-commerce space.
By re-positioning Hotter Shoes as a digitally-led, direct to consumer e-commerce platform, Ian has successfully navigated both the COVID-19 pandemic and the downturn in the traditional bricks and mortar retail environment, helping to ensure the brand’s longevity, growth and investment opportunities.
