Lucy Banks

Lucy Banks is Head of Partnership Solutions, Europe, for TikTok, having joined the entertainment platform in September 2021 from YouTube. Lucy oversees a growing team that develops creative opportunities for brands to partner with TikTok on the most exciting event programming, in a way that allows them to play an active and meaningful role in key cultural moments on the platform.

With more than 20 years in the marketing industry, Lucy has worked platform, publisher and agency side and with some of the most exciting content brands in the world, in both creative and strategic content planning roles.

Working for six years at Google & YouTube as Head of Content for Brands, Lucy also previously served as Exec Creative Director at Bauer Media UK for five years, where she worked with over 80 iconic print, digital, TV and radio brands. She began her career agency side as a planner, eventually working as ECD at ZenithOptimedia.