In this session...
Digital platforms are critical channels for brands, but with the upsurge of creator-generated content on social and digital media, more and more brands are taking note of the value of a creator when it comes to their campaigns.
In this session, Whalar and TikTok explain how marketers harness dynamic ways to mobilise creators, culture, and commerce to engage communities and consumers at scale.
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Digital platforms are critical channels for brands, but with the upsurge of creator-generated content on social and digital media, more and more brands are taking note of the value of a creator when it comes to their campaigns.
In today’s competitive environment, brands need new ways to engage consumers, build relationships and maximise ROI. Creators can help them build stronger bonds and establish their products as more favourable and desirable - making the creator economy a profitable market for creators and brands alike.
In this session, Whalar and TikTok explain how marketers harness dynamic ways to mobilise creators, culture, and commerce to engage communities and consumers at scale.
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What You'll Learn from This Session...
- Solutions creator marketing will offer brands
- How to leverage valuable relationships with the 'right' creators
- How to reach and engage with niche communities directly
