In this session...
Giving up meat, taking fewer flights, using public transport – for years the responsibility for the climate emergency has been focused on our own personal choices.
But let’s address the 35 billion carbon tonnes of gorilla in the room – we’re not the problem. Even if we eliminated 100% of our emissions for the rest of our lives, it’s estimated it would only save 1 second’s worth of emissions from the global energy sector.
So does our carbon footprints – a strategy popularised by Adland -- really matter?
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Even though we’re not to blame for the climate crisis, that doesn’t mean we can’t do something about it. Or is it time to see past the ad industry’s diversion tactics and shift the responsibility for the future of the planet away from individuals and where it truly belongs – with the polluters and politicians?
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What You'll Learn from This Session...
- Do our carbon footprints really matter?
- What can brands to help with the climate crisis?
- Are we guilty of giving brands and advertising too much credit when it comes to sustainability
