Tracks Venues

In this session...

Two years ago, organisations scrambled to create impressive pledges of inclusion and promises of race equity. The advertising industry was, rightly, very vocal.

Do people in the industry feel change is happening fast enough? When it looks inwards, is there notable progress behind the camera? What’s creating momentum and where has inertia set in?

In this session, senior figures discuss positive and practical steps that teams and boards can take to accelerate change.

2 years ago, organisations scrambled to create impressive pledges of inclusion and promises of race equity - the advertising industry was, rightly, very vocal.

In that time, there have been some positive signs, with major advertisers in the UK evidently considering representation in their campaigns, but it’s still a minority. Do people in the industry feel change is happening fast enough? When it looks inwards, is there notable progress behind the camera? What’s creating momentum, and where has inertia set in?

The panel of industry influencers, hosted by 'Open to everyone. Closed to racism' discuss their views on what has changed, still needs to change, and importantly how brands and agencies can play their part. The participants will discuss frameworks that any CMO, brand owner, agency or production team can use to help guide their process.

The panel will leave the audience with positive and practical steps they can take back to teams and boards to accelerate change.
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What You'll Learn from This Session...

  1. Insight into published frameworks and best practice.
  2. Practical steps for all agency and client teams.
  3. Candid and constructive discussion about race equity in the advertising industry.

Presented with


Speakers

Julian Douglas Chair, CEO, President BRiM (Black Representation in Marketing), VCCP, The IPA
Jerry Daykin Vice President, Global Head of Media, Author, Co-Chair Beam Suntory, World Federation of Advertisers
Rania Robinson Chief Executive Officer & Partner, Director, Vice President Quiet Storm, Create Not Hate, WACL
Jessica Gregson Founder Open to everyone. Closed to racism.

Event Details

Event Type Session

Track  Purpose & Practice