Karen is a seasoned marketing veteran with over 25 years of experience working in all facets of the discipline. Starting agency side she spent her early career as a Client Service Director to many large high-tech firm then moved client side, spending 15 years at Microsoft in varying roles in both B2B and B2C, creating strategies to help extend the brand and drive demand, first at the corporate headquarters, then in the Western Europe field headquarters based in London. After leaving Microsoft in 2014, she set up her own marketing consultancy, spent a year as Global VP of Sales & Marketing at start-up venture Adepto, then moved on to become Managing Director of B2B marketing & design agency, Article Ten. Recently, she’s gone back to her roots, building the European enterprise marketing strategy for Cvent.
In her spare time, Karen works with a variety of industry organizations in various roles including include the IAA, Bloom, and the Conscious Advertising Network when she’s not wandering South London with her husband and IG influencer pup, Rupert.
Karen Carter Job Title Director Enterprise Marketing Europe, Cvent & Head of Events Company BLOOM
