Eve recently joined eBay as the UK CMO. Prior to joining eBay, Eve worked for ASOS, where she was Global Brand Director, responsible for the company’s marketing and customer programmes, creative, content, consumer comms and social output. During her seven-year tenure at ASOS, she led efforts to drive acquisition of new customers, while also playing an integral role in supporting initiatives which created opportunities for new talent. Going further back, Eve was Managing Director of the global content marketing agency, Cedar, working with brands like Tesco and BA to produce inspiring digital, social and print content for their audiences. And going even further she was proud to attend state school in Manchester before going to Cambridge to study Social and Political Sciences. She is now proud to support the 93% Foundation which is a national social mobility network dedicated to levelling the playing field for students who were educated at state schools.