Melanie Welsh

Melanie is a Founding Partner at strategy and planning practice Strat House. She is an expert on brand strategy, working throughout her career with ambitious clients including Dove, Adidas and GSK accounts and has been instrumental in their digital transformation, helping them move from advertising-focused campaigns to data-driven, consumer-centric programmes and experiences.

Prior to founding Strat House, Melanie has been Head of Department and strategic lead at agencies including Havas, Skive and Soup, driving agency brand strategy, culture and positioning, and setting best practice across all accounts. Melanie has received an MBA from Cranfield university, and has also written two children’s books which are published by Random House.