In this session...
The global pandemic forced content marketers to pivot messaging as they sought to strike the right balance of being empathetic whilst also showing utility. At the same time, Brand studios looked to deliver additional value as budgets came under increased scrutiny.
In this session, we hear from a leading brand marketer and Group Creative Director about current approaches to content marketing -exploring if behavioral changes are here to stay, virtual production practices and the role data can play in content marketing.
What You'll Learn from This Session...
- The impact of the past 12 months on content marketing approaches from both client and Brand Studio perspective
- If short term messaging, creative and production pivots will generate long term changes
- Using tech & data to inform your content marketing
- Advice/best practices for anyone looking to build or enhance content marketing strategy at the moment
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