In this session...
With COVID putting Subway stores in darkness, what could the retailer do to keep their brand light on?
Subway’s response was to make their marketing smarter than ever, switching from all-out broadcast advertising to more targeted, modern and relevant audience engagement.
This session will explore how to craft a marketing pivot that keeps your brand grounded and relevant, even when your customers can’t visit.
What You'll Learn from This Session...
- How to embrace a new digital-first commerce model creating new ways for customers to buy
- How to harness a new performance and social-first comms model to support new shopper journeys
- How to craft a marketing pivot that keeps your brand grounded and relevant
