Tracks Venues

In this session...

Join Acxiom’s Leadership Lunch. Invitation-Only Event.

Understanding your customers and their changing behaviors has never been more important to your success. With a resilient and ethical data foundation you can trust, you can continue to engage with customers to create experiences that matter and build brand trust -- even in the midst of radical disruption like we saw in 2020.

Key takeaways:
· Learn how a connected and contemporary data foundation drives better customer understanding and experiences
· Discuss strategies needed to build brand love and brand trust with your customer
· Understand CX is about People, Process & Tech working hand in hand. If People are healthy, the organisation doesn’t focus so much on Wellness then the Process & Tech falls down as the three need to work together. COVID will have amplified this concern across many brands and what are firms doing to ensure People are well and motivated to support CX as we come out of this pandemic.
· Review the technology needed to create positive customer experiences in the moment

What You'll Learn from This Session...

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Presented with


Speakers

Morag Cuddeford-Jones journalist, Author, Broadcaster and Ghostwriter
Mike Menzer General Manager Acxiom
Charles Ping Managing Director Winterberry Group
Andrew Stephenson Director of Marketing EMEA & India Treasure Data

Event Details

Event Type VIP