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Mark Lund, president of McCann Worldgroup UK and Europe, sits down with Ruth Mortimer, managing director for global education at Advertising Week for a discussion about the future of our industry, renewal and change. Mark shares his thoughts on what “better” could look like for the marketing industry and whether we should ever go back to what we knew as normal. He touches on McCann research showing that “ 81% of people believe brands have more power to make positive change than governments; how will brands live up to this expectation in the year ahead?