In this session...
Join us for an exclusive panel discussion exploring Brands, Broadcasters and Content Production Houses’ sustainable initiatives and their consumers’ expectations.
This discussion, moderated by Jean-Baptiste Moggio, will be based on RTL AdConnect's exclusive European study on "Responsible Brands" and the testimonies of Lucy Crotty, Cultural Insight & Strategy Lead at ITV, and Jane Atkinson, SVP Global Production at Fremantle.
What You'll Learn from This Session...
- What’s the role of media content in sustainability awareness?
- Is sustainable consumer behaviour a challenge for brands?
- What solutions for engaged ads?
