In this session...
From suggested search terms to sorting functionalities like “popular,” the way people source creative imagery today is inherently biased. In this workshop session, Shutterstock’s Kristen Sanger will share insights from the company’s vast trove of search query data, along with actionable ways to eliminate bias from your searches and to bring diversity into your own creative executions for imagery, video, and music--in front of and behind the camera.
What You'll Learn from This Session...
- How can I reduce unconscious bias from my creative sourcing process?
- How can I incorporate more diversity into my creative process?
- What are best practices for bringing diverse creators into my campaigns?
