Click here to watch live on the Amazon Advertising Live StudioThe cycle of lockdown and uncertainty has impacted our online behaviours and consumption habits. People are going online to look for moments of joy, of humour, of positivity and creativity. And they're finding them on TikTok. We explore how audiences on TikTok - we call them Gen-T - share a mindset of seeking entertainment and discovery, breaking down generational barriers in the process. We're joined by the @thehartmanns to talk about their TikTok journey and how brands can learn from Creators leading the way.
