In this session...
Wondering how to crack gaming culture and advertise authentically in the gaming space? Look no further. Join Adam Harris, Global Head of the Twitch Brand Partnership Studio with Elena Mancini, Senior Brand Manager, and Stephen McSweeney, Digital Marketing Specialist of Pringles Europe, to explore how Frank the Zombie stole hearts and minds as he broke free of his game to taste Pringles with some of Twitch’s top streamers and became one of Twitch’s most watched streams.
What You'll Learn from This Session...
- This session will reveal best practices for engaging the gaming community and driving brand results.
- How brands can authentically and effectively work in the gaming space
- Best practices to deliver brilliant branded content on Twitch
- Inspiration on blurring the line between advertising and entertainment
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