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Social media has revolutionised how companies and individuals can conduct marketing. Seemingly constant new features, platforms, and technologies have facilitated seamless connections between brand and consumer, most notably amongst Generation Z. As this segment of the population begins to develop spending power, how will brands continue to speak to every generation whilst capitalising on this opportunity?

With his successful background in YouTube, Riyadh Khalaf understands the importance of creating content that appeals to viewers of all ages and backgrounds. Join Riyadh as he speaks about the strategies and insights that will help form robust marketing campaigns for now and the future.