Online communities have attracted global attention in recent months, but they are not new. These spaces have long been part of the cultural zeitgeist and home to the most authentic, passionate conversations on the internet. They also bring an immense opportunity for brands. Join Reddit’s Head of International, Tariq Mahmoud and OMD UK Chief Digital Officer, Suzy Ryder as they explore the rise of online community, its role in the wider media mix, and the brands finding real success in these highly engaged spaces.