In this session...
Brands unwittingly spent at least $235 million in advertising on sites linked to disinformation in 2019, based on GDI estimates. This number is likely to continue growing as fast-evolving news cycles create opportunities for bad actors to spread disinformation. To better understand the relationship between controversy and disinformation, DV recently released a special report that examined content trends from 2020 and early 2021
What You'll Learn from This Session...
- Provide advice on how brands can protect themselves from appearing on sites and apps with suspect content in the coming year.
- Discuss ways to support trusted news publications and diminish the financial incentives for misleading content.
- Better understand the relationship between controversy and disinformation
