Sara McCorquodale is a journalist and the founder of CORQ – the world’s only independent influencer review and data tool. She has been working with brands on digital strategy since 2013 and reporting since 2005. As well as several tech start-ups and agencies, she has consulted for Estee Lauder, Chanel, Net-A-Porter and Dove.
As a journalist, Sara worked on the launch of Mail Online and was Tatler’s first ever digital editor before going to AOL to head up Huffington Post Style and its sister lifestyle platform, MyDaily. From there, she went to trend forecasting agency WGSN to lead global B2C content, growing its social audiences and video output alongside launching and being founding editor of its first consumerfacing website, WGSN Insider.
She has written for The Guardian, The BBC and The Independent and is currently contributing editor to media startup, The Midult.