Tom Sweeney heads up Media Chain’s gaming portfolio, the UK’s biggest social-first gaming media publisher network. With a community of over 6 million gamers, their hero brand GameByte has the largest Facebook following in the industry globally.
After starting his own gaming communities throughout his school and college years, Tom was quickly scouted by Jagex where he rose through the ranks, to become their Head of Community Management within a few years. As a gamer himself, his innate ability to relate and engage with like-minded gamers was clear from the onset. Tom oversaw Community Management for Jagex’s entire portfolio and won Community Management of the Year at the MCV Awards 2018.
As a pioneer in building social media communities, Tom has a unique understanding how these communities can be leveraged by marketeers to turn their fans into ambassadors.